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Let’s face it: setting up an online business is just part of the game. In fact, I usually say setting up an online store or blog is just the easy part. After setting up your website, how do you get customers to buy whatever you have to offer?
For my e-commerce and affiliate marketing ventures, I have experimented with different ways of generating traffic to my store and blogs. Some of the methods I’ve dabbled in include:
- Instagram marketing
- Quora marketing
- Search engine optimization
- Facebook marketing
- Forum marketing
- And more
Each of the methods I’ve used come with their pros and cons. For example, with Facebook marketing, you can generate instant traffic to your store. On the other hand, if you do not know how to set up campaigns and target them properly, you will end up losing money.
I lost a lot of money experimenting with Facebook ads until I got a clear understanding of what I was doing wrong through the eCom Elites course.
However, this post is not about eCom Elites. If you are interested in the course, check out my review here.
For search engine optimization, it can take you ages to get into Google’s graces and start getting organic traffic. Moreover, there’s always the issue of Google penalties that can wipe out your business.
You can also make product videos. However, the videos have to be seen by your audience, if you are to stay in business. This will mean going the old fashioned route of posting the videos on YouTube and hope they get some traction, or starting the traction through pay per click marketing.
We won’t be concentrating on methods that take a long time to generate traffic and leads. Instead, we’ll be talking about ways of generating leads in a matter of days.
The method I want to talk about is giveaways.
How Does a Giveaway Work?
Like the name suggests, a giveaway is simply that; a giveaway. With a giveaway, you up with prizes that you’d like to give away to your audience. From there, you set up an online competition where the target customers can enter by completing a set of tasks such as:
- Entering their email
- Follow your social media accounts
- Sharing the giveaway with their friends
- And more
A giveaway not only allows you to generate targeted traffic to your store but also collect emails of potential customers that you can market to over and over again. Moreover, if you set up your giveaway campaign correctly, you can generate brand awareness of your store or product and get more social media followers.
If you want to create a successful giveaway, check out this case study of how Foundr generated over 13,000 emails in 10 days.
There are many tools you can use to create online giveaways. In this review, we’ll look at Vyper.io and find out what you can do with it if you’d like to create an online giveaway.
What is Vyper.io?
Vyper.io is an online viral competition tool that can help you generate leads and drive traffic to your store. The contest software has a number of features that can make a creatively promoted campaign go viral.
For example, with Vyper, you can create campaigns with interactive popups, contests, sweepstakes, upgraded content, and more.
Check these two real online contests made using Vyper.io
Features of Vyper.io
Using Vyper.io is actually easy even if you have never set up an online contest or campaign before. Inside the dashboard, there are lots of resources that will help you get started with your campaigns fast. Here are some features I love about the competition app:
i) Dozens of Templates
On Vyper, there are over 10 templates that you can use to set up your campaign. The templates have been designed for different types of campaigns. If you have an online store, I suggest you stick with the eCommerce Giveaway Template. (See a demo here).
However, Vyper is not only useful for online store owners. Regardless of the type of business you are running, you can use the online contest software to generate leads fast.
Vyper Campaign Templates
Other templates available include:
- Black Friday/Cyber Monday Template (this template can be customized to be for any holiday when you’d like to hold a giveaway)
- Facebook Growth Contest (this is perfect if you are looking to get more followers on Facebook)
- Course/Product Launch Template (excellent for coaches or teachers that have products or courses to sell), and more.
- Blogger Template (If you are a blogger in any space, you can use this template to get more followers and leads)
- Product Giveaway Template (This template is perfect for stores that sell physical products. For example, if you are into Amazon FBA, have your own physical product, this template can be customized to fit your needs.)
- YouTube Template – If you are a vlogger or make tutorials on YouTube and would like to get more subscribers, this is the template you will need.
You also have the option of creating your own template from scratch. So, if you are good with designing or have a couple of ideas you wish to implement that have not been captured in the provided templates, you can make your own templates in Vyper.
ii) Viral Marketing Training and Courses
Insider Vyper, there are also tons of content that will help you generate more sales with your store or online business. Some of the courses, especially the advanced ones, are paid but there are also a couple of free ones.
Viral Marketing Courses Available in Vyper.io
You can see the whole list of viral marketing courses available at Vyper.io
Update: I just received an email from Vyper TODAY regarding an upcoming free e-commerce webinar that will help you generate more sales through viral campaigns. A lot of value will be offered in this webinar so I suggest you sign up: Here’s the link to the e-commerce webinar sign up page.
Make sure you sign up as I’m not sure if there will be a replay.
iii) Email Integration
When you set up your competitions to gather emails, where do they go? With Vyper, your new leads can be automatically imported into your favorite email marketing software. Here are the platforms that are natively supported by Vyper.io:
- Mailchimp
- Drip
- Sendy
- Convert Kit
- Aweber
- Klavyio
If you are using a different email marketing platform from the above, Vyper.io allows you to save the contacts as CSV, which you can then import to any email marketing platform.
iv) Follow Up Reminder Emails
One of the keys to getting an online contest go viral is keeping the users engaged. Sometimes, people will enter your contest and only complete a few steps. How do you get them to be more engaged and complete all the steps of your contest, and in the process encourage virility? Through gamification.
Vyper.io has in-built gamification and can automatically send emails to your contest entrants to remind them to complete any steps they haven’t. This “subtle nudge” can get more shares of your contest and make it go viral.
Vyper’s inbuilt Follow Up Reminder Emails
You do not need an email marketing platform to send follow up emails with Vyper. The capability is in-built and you can embed your entrant’s info like contest login link or share link.
Vyper Pricing: How Much Does it Cost?
Vyper offers three-tier pricing with different features. The plans are Pro ($49/m), Enterprise ($129/m), and Agency ($299/m).
Below is an overview of what is included in each tier plan:
Vyper.io Plans
Here is a direct link showing all the features available for each plan.
If you purchase an annual license, you get a 50% discount. Therefore, the annual costs are: Pro ($300), Enterprise ($780), and Agency ($1788).
Honestly, the annual plan is a much better deal than the monthly plan. When you have an annual plan, you can set up as many campaigns as you want. This is especially helpful for e-commerce entrepreneurs.
For example, think of all the holidays in a year when you’d like to offer your customers a discount? You can set up viral campaigns to get even more leads to your list by offering something like an “Easter Giveaway”, “4th of July Giveaway”, “Christmas Giveaway”, etc.
The potential leads you can generate through viral campaigns is only limited to your imagination.
You can sign up for Vyper for free without putting your credit card information and play around with it to see its capabilities. The only time you will be required to put your credit card information is when you want to launch a campaign.
More Viral Marketing Resources to Check:
Case Study: How Foundr Generated Over 13K Emails in 10 Days
Jack
Awesome tactic! Viral giveaways and contents can be used for a number of growth goals.
Cheers,